Unbox your phone: a meaningless strapline

‘Unbox your phone’ is the strapline for Samsung’s latest run of print, web and TV adverts for the Galaxy S8. As you can see, the print advert incorporates an outline image of the S8, which is blended into the background scene. The TV adverts set all the action on the phone’s screen, before going full […]

Read more Like this post0

Theresa May rolled the dice

In calling the snap general election Theresa May rolled the dice and hoped (perhaps even expected) to emerge as a stronger leader with a more stable government on the morning of 9 June. Instead, in the early hours of the morning it was becoming clear that the gamble had spectacularly backfired. The Conservatives is still […]

Read more Like this post0

Media Training Pays Dividends

If anyone doubts the value of media training they only need to listen to Nick Ferrari’s recent interview with Diane Abbott on LBC, during which she failed to accurately state how much it would cost the country to employ 10,000 additional police officers. Her truly toe-curling performance was lambasted on social media and ended up […]

Read more Like this post0
Getting the most out of social media

Think twice before you ‘post’

It is so very easy and very tempting to write something, anything, on social media sites, but before you update your status you should think twice before you post. Think about how your messages, photos, shared posts, jokes or amusing anecdotes are going to be received by all your ‘friends’. It’s tempting to post an […]

Read more Like this post0

Will ‘Bake Off’ go stale on Channel 4

The BBC took a risk when they first aired The Great British Bake Off (TGBBO), which moved from BBC2 to prime-time BBC1. A baking contest has risen up the rankings to become what you might call a flagship show. It has to be up there with Strictly as a show that is properly entertaining for all […]

Read more Like this post0

Review your social media strategy

With the schools about to re-open for the autumn term and everyone is returning from their summer holidays, it is a good time to review your social media strategy. With the number of businesses and organisations whose marketing strategy is centred around social media activity and you could be forgiven for thinking that ‘likes’ are […]

Read more Like this post0

Strike whilst the iron is hot

Theresa May MP, unless someting extremely untoward occurs between now and Wednesday, will wake up as a member of the Cabinet and will go to bed in number 10 Downing Street as both the leader of the Conservative Party and the UK’s new PM. With Labour in complete disarray Theresa May’s second most important act […]

Read more Like this post0

Flop Gear

In private, the BBC bosses must be kicking themselves for sacking Jeremy Clarkson, because it is now quite clear that they shot not one golden goose, but the entire flock. At the time of Clarkson’s dismissal they no doubt felt fully justified because he had assaulted a colleague. No-one condones aggressive or violent behaviour, but […]

Read more Like this post0

End of the line for David Cameron

On the morning of Friday 24 June David Cameron appeared in front of No. 10 Downing Street to effectively tender his resignation, following the result of the EU in/out referendum. He argued that he had to go because he had tied his colours firmly to the Remain camp’s mast and, in his opinion, he was […]

Read more Like this post0

Lyons Coffee Bags deliver on their promises

Successful brands are based essentially on a promise to perform and it is when there is a disconnect between a promise and what the brand delivers when things go wrong. Perhaps we consumers should be a little more cynical and not treat every company as being infallible, or perhaps the companies that are offering products […]

Read more Like this post0
Close
Go top