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You spend time, effort and money in developing a brand identity, then have it applied to a new website and stylish marketing literature, and you commission stunning photography. So, why would anyone choose off-the-shelf e-marketing systems that do more to promote the carrier than it does the corporate message, in the case of the ConstantChimpMails […]
For many companies social media plays an important role in helping to market and promote businesses. We’ve all heard about those marketing campaigns that ‘went viral’ within minutes of being launched and there are many start-up companies that have relied almost entirely on social media platforms to take them from the garden shed to city […]
I am on my third reading of Dale Carnegie’s excellent How To Win Friends & Influence People, which I can’t recommend enough because it gives such powerful insights into how we humans operate. First written in the 1930s, in a very accessible style, Dale Carnegie explains what we can do to get the best out […]
Stylish websites, creative brand identities, innovative marketing campaigns and fantastic photography all count for nothing if your customer service is poor. The one thing that stands out above almost everything else, no matter what sector you’re in, is customer service. Perhaps the only time poor service is tolerated is when an exceptional bargain is on […]
Although most of us will be turning our thoughts to the forthcoming festive season and looking forward to taking time off for Christmas and New Year, now is the time to be planning your PR and marketing campaigns for the year ahead. Rather than waiting to start a new project in the New Year (and […]
After three successful years, with delegate numbers increasing year-on-year, the organisers of Love Business East Midlands will be moving their 2015 event to the International Exhibition Hall at Donington Park. The event, which is the largest business-to-business event in the East Midland, will take place on Thursday 12 February 2015, from 9.30am to 3.30pm. It is open […]
If you’re running Macs in the office or at home and you want to get organised then I would highly recommend Daylite from Marketcircle. Daylite 5, the customer relationship management (CRM) system’s latest iteration, is a powerful package for organising and managing all your contacts and your team, as well as helping you to plan […]
Following our attendance to the Business Shows Group‘s annual Propery & Business Investment Show (6 November) at the East Midlands Conference Centre, Nottingham, we are now in the process of following up with a number of very good leads. Numbers were up on last year’s event, for both visitors and exhibitors, which gave the show […]