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If anyone doubts the value of media training they only need to listen to Nick Ferrari’s recent interview with Diane Abbott on LBC, during which she failed to accurately state how much it would cost the country to employ 10,000 additional police officers. Her truly toe-curling performance was lambasted on social media and ended up […]
It is so very easy and very tempting to write something, anything, on social media sites, but before you update your status you should think twice before you post. Think about how your messages, photos, shared posts, jokes or amusing anecdotes are going to be received by all your ‘friends’. It’s tempting to post an […]
With the schools about to re-open for the autumn term and everyone is returning from their summer holidays, it is a good time to review your social media strategy. With the number of businesses and organisations whose marketing strategy is centred around social media activity and you could be forgiven for thinking that ‘likes’ are […]
Successful brands are based essentially on a promise to perform and it is when there is a disconnect between a promise and what the brand delivers when things go wrong. Perhaps we consumers should be a little more cynical and not treat every company as being infallible, or perhaps the companies that are offering products […]
For many companies social media plays an important role in helping to market and promote businesses. We’ve all heard about those marketing campaigns that ‘went viral’ within minutes of being launched and there are many start-up companies that have relied almost entirely on social media platforms to take them from the garden shed to city […]
I am on my third reading of Dale Carnegie’s excellent How To Win Friends & Influence People, which I can’t recommend enough because it gives such powerful insights into how we humans operate. First written in the 1930s, in a very accessible style, Dale Carnegie explains what we can do to get the best out […]
Stylish websites, creative brand identities, innovative marketing campaigns and fantastic photography all count for nothing if your customer service is poor. The one thing that stands out above almost everything else, no matter what sector you’re in, is customer service. Perhaps the only time poor service is tolerated is when an exceptional bargain is on […]
Although most of us will be turning our thoughts to the forthcoming festive season and looking forward to taking time off for Christmas and New Year, now is the time to be planning your PR and marketing campaigns for the year ahead. Rather than waiting to start a new project in the New Year (and […]
After three successful years, with delegate numbers increasing year-on-year, the organisers of Love Business East Midlands will be moving their 2015 event to the International Exhibition Hall at Donington Park. The event, which is the largest business-to-business event in the East Midland, will take place on Thursday 12 February 2015, from 9.30am to 3.30pm. It is open […]
If you’re running Macs in the office or at home and you want to get organised then I would highly recommend Daylite from Marketcircle. Daylite 5, the customer relationship management (CRM) system’s latest iteration, is a powerful package for organising and managing all your contacts and your team, as well as helping you to plan […]