Boost your company’s emarketing effectiveness

You spend time, effort and money in developing a brand identity, then have it applied to a new website and stylish marketing literature, and you commission stunning photography. So, why would anyone choose off-the-shelf email marketing systems that do more to promote the carrier than it does the corporate message, in the case of the […]

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Getting the most out of social media

Think twice before you ‘post’

It is so very easy and very tempting to write something, anything, on social media sites, but before you update your status you should think twice before you post. Think about how your messages, photos, shared posts, jokes or amusing anecdotes are going to be received by all your ‘friends’. It’s tempting to post an […]

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Review your social media strategy

With the schools about to re-open for the autumn term and everyone is returning from their summer holidays, it is a good time to review your social media strategy. With the number of businesses and organisations whose marketing strategy is centred around social media activity and you could be forgiven for thinking that ‘likes’ are […]

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