Our initial appointment was to completely rebrand the business. The owner felt that his existing branding no longer represented his approach to leadership and personnel development.

Having researched the client’s business sector and evaluated the competition, we presented a number of design concepts, including relatively mild developments to more extreme options.

The client really warmed to our more radical design concept, which was created by stretching and twisting the word ‘unlearning’, to give a sense of discovery and experimentation, leaving the words ‘The’ and ‘Company’ in a complementary font style.

With the new brand colours agreed, the finalised logo was applied to their new website, which we were also appointed to build.

The client wanted an easy-to-navigate website that clearly presented his range of services, but a site that could be easily expanded to incorporate new content.

To create the new site we sourced a combination of stock and original imagery (which we supplied), and wrote most of the content, with input from the client.

Since launching the site we have continued to work with the client, on a retained basis, providing a range of services, including on-going web development, PR consultancy, email marketing, photography, videography and social media management.

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