Nottinghan-based homecare agency, Time Out Care Services, appointed us to re-brand and re-name the organisation. After running focus groups with a cross-section of the organisation’s customers and various meetings with the Time Out’s senior management team, we agreed on Homecare Plus, for which a new brand identity was created.
Homecare Plus is entirely appropriate to the organisation’s increased range of care services delivered for an expanding client base. The culmination of the re-branding exercise was an official launch party in the presence of the Lord Mayor of Nottingham at which their new brochures (for consumer and healthcare agency customers) were also launched.