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Our latest news, views and reviews
by Simon TurtonOpera PR & Communications was appointed to re-design the website for the Peak Music Society. The Peak Music Society, a flourishing music society based at Cavendish Hall at Edensor on the Chatsworth Estate, needed a fresh, new website to help increase their membership and to provide information about the concerts that are performed each season. […]
by Simon TurtonFollowing the successful launch of Derbyshire Distillery’s new website, the directors have appointed Opera PR & Communications to look after the company’s on-going PR. The appointment will also include maintaining the website and producing email newsletters for both the trade and consumer customers, which will be distributed using Opera PR’s in-house email system. Commenting on […]
by Simon TurtonI was delighted to have accompanied one of our clients on a business trip to India, following a three-month market research exercise that we had carried out to source suitable suppliers of bulk bags. As a result of our in-depth research we had found two very strong contenders to supply bulk bags for our client’s […]
by Simon TurtonOpera PR & Communications was appointed by the owners of Derbyshire Distillery to design their new ecommerce-ready website. The 5-way pitch was won by Opera PR based on the range of services offered by the consultancy in addition to web design and development, including copywriting, email marketing and PR. Derbyshire Distillery launched in early 2018 […]
by Simon TurtonYou spend time, effort and money in developing a brand identity, then have it applied to a new website and stylish marketing literature, and you commission stunning photography. So, why would anyone choose off-the-shelf email marketing systems that do more to promote the carrier than it does the corporate message, in the case of the […]
by Simon TurtonThe location of your bar or restaurant will have an impact on how your business develops. Those based in the centre of towns and cities, and other popular urban settings, are going to benefit from passing trade, especially if they’re in an area that has established and popular venues that are aimed at a similar […]
by Simon TurtonSimon Turton recently interviewed Danielle McGrellis, who was named as one of the top 50 female engineers in the UK, which was featured in The Engineer (September 2018). The article can be read online or downloaded as a PDF. The photographs featured in the article were all supplied by Danielle McGrellis and are copyright protected.
by Simon TurtonThe East and West Midlands offices of the Institution of Civil Engineers have appointed Opera PR & Communications to provide ad hoc communications support. The appointment includes promoting various events that are taking place around the regions that coincide with and relate to the institution’s bi-centeneray.
by Simon TurtonWe are delighted to be working with the organisers of the Hope Valley Fringe, to promote, publicise and market this unique, new festival. Hope Valley Fringe will bring together people from across the Peak District National Park and beyond to share and celebrate their passion for the arts, music, sport, food and drink, horticulture, photography, […]
by Simon TurtonWe have just launched the website for South Wales-based architectural design and visualisation consultancy, 360AD, which follows on from our initial appointment to design the corporate identity for this new business. Nick Davies, who is running the new business, has over 20 years’ experience in the interior design and architectural arena, having worked with a […]
by Simon TurtonIf anyone doubts the value of media training they only need to listen to Nick Ferrari’s recent interview with Diane Abbott on LBC, during which she failed to accurately state how much it would cost the country to employ 10,000 additional police officers. Her truly toe-curling performance was lambasted on social media and ended up […]
by Simon TurtonIt is so very easy and very tempting to write something, anything, on social media sites, but before you update your status you should think twice before you post. Think about how your messages, photos, shared posts, jokes or amusing anecdotes are going to be received by all your ‘friends’. It’s tempting to post an […]
by Simon TurtonWith the schools about to re-open for the autumn term and everyone is returning from their summer holidays, it is a good time to review your social media strategy. With the number of businesses and organisations whose marketing strategy is centred around social media activity and you could be forgiven for thinking that ‘likes’ are […]
by Simon TurtonSuccessful brands are based essentially on a promise to perform and it is when there is a disconnect between a promise and what the brand delivers when things go wrong. Perhaps we consumers should be a little more cynical and not treat every company as being infallible, or perhaps the companies that are offering products […]
by Simon TurtonFor many companies social media plays an important role in helping to market and promote businesses. We’ve all heard about those marketing campaigns that ‘went viral’ within minutes of being launched and there are many start-up companies that have relied almost entirely on social media platforms to take them from the garden shed to city […]
by Simon TurtonI am on my third reading of Dale Carnegie’s excellent How To Win Friends & Influence People, which I can’t recommend enough because it gives such powerful insights into how we humans operate. First written in the 1930s, in a very accessible style, Dale Carnegie explains what we can do to get the best out […]
by Simon TurtonStylish websites, creative brand identities, innovative marketing campaigns and fantastic photography all count for nothing if your customer service is poor. The one thing that stands out above almost everything else, no matter what sector you’re in, is customer service. Perhaps the only time poor service is tolerated is when an exceptional bargain is on […]
by Simon TurtonAlthough most of us will be turning our thoughts to the forthcoming festive season and looking forward to taking time off for Christmas and New Year, now is the time to be planning your PR and marketing campaigns for the year ahead. Rather than waiting to start a new project in the New Year (and […]
by Simon TurtonAfter three successful years, with delegate numbers increasing year-on-year, the organisers of Love Business East Midlands will be moving their 2015 event to the International Exhibition Hall at Donington Park. The event, which is the largest business-to-business event in the East Midland, will take place on Thursday 12 February 2015, from 9.30am to 3.30pm. It is open […]
by Simon TurtonIf you’re running Macs in the office or at home and you want to get organised then I would highly recommend Daylite from Marketcircle. Daylite 5, the customer relationship management (CRM) system’s latest iteration, is a powerful package for organising and managing all your contacts and your team, as well as helping you to plan […]
by Simon TurtonFollowing our attendance to the Business Shows Group‘s annual Propery & Business Investment Show (6 November) at the East Midlands Conference Centre, Nottingham, we are now in the process of following up with a number of very good leads. Numbers were up on last year’s event, for both visitors and exhibitors, which gave the show […]
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We’re based in the heart of the Peak District National Park, with a satellite office in London, working with clients from Wirksworth to Warsaw.
We are always happy to answer any questions or to arrange an informal meeting to discuss how we might be of service to your company or organisation.
Telephone: +44 (0) 333 355 3600
