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In the ever-evolving landscape of marketing, knowledge is the key that unlocks success. At Opera PR, we are passionate about helping businesses thrive through strategic and innovative marketing approaches. 

Our blog is more than just a collection of articles; it’s a treasure trove of insights, strategies, and tactics focussed on the current landscape of photography, drone flying, web developments and so much more.

All of this will allow insight into our business and how we achieve the results for our clients.

What about ChatGPT?

ChatGPT and similar AI tools are still in their infancy and at some point they will be able to generate content that most people will not be able to differentiate from a human author. However, as good as the content gets, the problem is that the AI engines are drawing on data from the internet […]

Get your business on the map

For businesses seeking to improve the quality of online interactions of consumers, having details such as opening times and preferred payment methods available and accessible is crucial. Forbes estimates that 57% of people that make a search on Google never click on a result; this means that even if your website is very clear and […]

Opera PR’s new website for Peak Logs

Since 2020 we have been providing PR and marketing consultancy services to Peak Logs, based in Buxton, Derbyshire. Through Covid, we also planned and implemented an email marketing campaign, with open rates up to 60% with an average of 54% and click through rates as high as 20% with an average of 9%. We have […]

Mavic 3 meets Dove Holes quarry

We couldn’t be more thrilled with the results of our recent drone filming session at Dove Holes quarry for Town & Country Aggregates. As a business that specialises in providing aerial cinematography services, this project was a unique and exhilarating opportunity. The stunning vistas and rugged terrain of the quarry provided us with the perfect […]

New Video for the Pavilion Café

Having delivered a new website for the owner of the café, which included aerial photos, the owner commissioned us to produce a short aerial video for use in the main header on the website’s homepage. The new video provides unique perspectives of the café and shows it in context of the sports field and surrounding […]

Opera PR’s New Drone

After 18 months since introducing aerial content to our clients, we have now upgraded our equipment. The drone we chose is a DJI Mavic 3 Classic, a drone that offers several compelling advantages over its predecessor, the Mavic 2 Pro. Firstly, the Mavic 3 boasts an upgraded camera system with a larger sensor, capable of […]