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Green Cab App

GreenCab is a new app that connects taxi drivers with airport passengers. Using the app, taxi drivers who have no passengers for the return leg of an airport transfer bid on jobs posted by airline passengers who need a taxi to or from an airport. The customers accept the best price and contact between the two parties is established.

The owner of the app, which has been in development for three years, was looking for help with his social media marketing and the PR to promote the benefits of the app.

We took over the social media marketing campaigns, which we monitor using Google Analytics. The PR campaign is targeting consumers in the five launch airport regions, which will reinforce the social media activity designed to get more customers to sign-up to use the app.

As part of our appointment we also branded the owner’s vehicle with the GreenCab logo, produced a series of posters and designed their business cards.